MicroStrategy Incorporated, doing business as Strategy, is a Bitcoin Treasury Company. The Company is engaged in the design, development, marketing, and sales of its software platform through licensing arrangements and cloud subscriptions and related services. It has adopted Bitcoin as its primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from its operations, it accumulates Bitcoin and advocates for its role as digital capital. It provides investors with varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed income instruments. In addition, it provides artificial intelligence (AI)-powered enterprise analytics software. Its cloud-native flagship, MicroStrategy ONE, powers some of the analytics deployments for customers spanning a range of industries, including retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications and the public sector.
