Estée Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads.
To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly.
Estée Lauder will equip its teams and brand managers with the technology that churns out images and videos using prompts. The idea is to more quickly deploy digital advertising campaigns that often require customized assets, said Yuri Ezhkov, VP of The Estée Lauder Companies’ Creative Center of Excellence.
“These tools have given our team a lot of capability to be more creative and free up their time from doing all of the media work—no one wants to do 700 versions,” Ezhkov said.
Estée
